The Experiment Begins

Posted March 3rd, 2008 by Mark

News

Many internet users strive to achieve fame, whilst many others attain fame by accident. A brief look at mainstream reality television will show you that fame is attainable by anyone, regardless of talent.

Welcome to the Fame Experiment! This isn't a reality show, there's nothing particularly special about anyone who takes part in the experiment, but we're all interested in one thing, the power of the internet to generate fame. We're investigating the answer to one simple question:

Can the internet be used to generate enough exposure for one person to experience public recognition?

It works on the idea that one person, if seen over and over again in a multitude of places, could experience public recognition, or become “famous”. The aim is for this person’s image to be everywhere, and for that image to become embedded in internet users’ thoughts so that to see this person in public will trigger an “I know you” moment.

The Fame Experiment will investigate society’s response to the internet - is the internet a separate social entity, or has it become entangled and ingrained in our daily human interaction?

It won’t necessarily be easy, and will require a joint effort over two phases:

Phase 1 is about getting the word out about the Fame Experiment. If you have a website, a blog, post on forums, or even email others, it is easy to participate.

By selecting the Earn Fame Points link after logging in, you will be given a choice of special code that you can place on your website, blog, forum or email signature. These links will generate an image linking to the Fame Experiment website, that when clicked on by others, will add to your Fame Points. These points contribute to the final selection of the subject.

Phase 2 involves publicizing the selected subject to the large network of sites participating in the experiment.

From the moment the second phase begins, all images displayed on these sites will be changed to include an image of the selected subject, with a link back to the Fame Experiment where the subject's profile will be featured. During this phase, the subject will be encouraged to investigate any difference in public perception, and reflect upon this on their Fame Experiment blog.

Any clicks earnt during Phase 2 will be considerably higher than usual and contibute to a likely second experiment.

The concept is simple enough, but the contribution from you is what's most important. Begin right now by registering and we'll see what will be discovered!

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